Vuluxe: Your New Shave Cream Crush

Over the years, Pure Romance has developed a little bit of a reputation. If you didn’t know us for our (amazing) sex toys, you know us for one reason: our (equally amazing) shave cream.

That’s right, our Coochy Conditioning Shave Cream has formed quite the following since it first slid (smoothly) onto the scene. Whether it was a bikini-clad day by the pool, a romantic date that might end up back at your place, or just wanting to feel that silky smooth feeling, Coochy was always there to give you just what you needed.

But, as they say, all good things must come to an end, and, unfortunately, this beloved Pure Romance staple is on the way out.

So long. Farewell. Auf Wiedersehen. *sniff* Goodbye.

But, never fear. We’re not about to leave you high and dry and holding a razor.

Introducing Vuluxe Soothing Shave Cream

Yes, Coochy may be leaving, but Vuluxe is all new and here to stay.
The rash-free shave you’ll get from this modernized shave cream formula is going to be just as luxurious and smooth as you ever experienced with the previous formula – but even better.

We’ve made sure our new Vuluxe shave cream is loaded up with hydration and skin protection for even the most sensitive of spots – from ankle, to bikini line, to, well, just about anywhere!

Here’s a quick list of all the ingredients that are helping Vuluxe give you the best shave ever:

Jojoba Seed Oil: Provides long-lasting hydration, helps protect skin from razor burn, and soothes irritated skin while reducing redness.

Panthenol (AKA Provitamin B5): Offers deep hydration, penetrating skin, and reduces dryness. Also helps keep skin soft, soothes irritation, and calms down inflammation and redness.

Allantoin: Helps skin recover from irritation, softening, and acts as a calming agent, that soothes the skin.
Aloe Vera: Cools and soothes skin to help reduce irritation while replenishing skin’s moisture.

Shea Butter: Offers up intense skin nourishing while helping create a barrier for the razor to glide over. Also helps lock in moisture and reduce inflammation and irritation.

Oatmeal Extract: Helps calm irritated skin, reduces redness and sensitivity, and forms a protective film that helps with razor friction.

So, as you can tell, Vuluxe is positively PACKED with hydrating and anti-irritation ingredients! This provides even your most sensitive spots with all the protection they need before, during, and after your shave.

Even with our old formula – which was known for its hydrating and soothing properties – there were users with extra-sensitive skin that found it left them red and irritated.

Well, we’re happy to report that some of those same users have found our Vuluxe reformulation gentle enough for even their skin!

Here are some five star reviews from our testers:

“I've never had a shave like this and I've been [buying the old formula] for 13 years. I love Coochy cream, but this is next level. Zero bumps, smooth as silk. My razor didn't clog once...Everyone needs to experience this level of smoothness.”

“I’m very sensitive and I feel like I always still have razor bumps [with Coochy,] so I’ve always felt like I can’t shave too often, or my razor must be a certain sharpness so I won’t be miserable after my shave. I can tell you with this new formula, I didn’t even have one single razor bump! I don’t fall in love with many products, but this one is a winner.”

While we’re sad Coochy shave cream is going away, we’re excited for our new sensually soft and silky Vuluxe future!

Shop Vuluxe Shaving Cream

We know you’ll find Vuluxe’s new, modernized formula to be even better than any you’ve experienced before. We encourage you to try it out for yourself (and leave a review, of course) and experience a shave unlike any other – Shop Vuluxe Now!