Founder & Chairwoman Patty Brisben started Pure Romance from the basement of her suburban Ohio home in 1993. Using the latest sexual health education, the best in must-have beauty products, and the hottest bedroom accessories, Patty empowered, educated, and entertained the women at her parties—helping them fulfill their desires while offering them the chance to own their own business and achieve their dreams exactly the way she did.

Today, we’re still all about empowering, educating, and entertaining women—the only difference? We’re doing it on a much larger scale than we ever could have imagined. As Pure Romance continued to grow, Patty was joined by her son, CEO & President Chris Cicchinelli, in 2000. Together, they’ve transformed Pure Romance into a $350 million company with 45,000 active Partners all over the world. Those Partners, located in the United States, Canada, Puerto Rico, New Zealand, and Australia, all inspire women to enhance their intimate lives, take charge of their sexual health, and just maybe, take a leap and start a life-changing career.


Giving Back

At its core, Pure Romance is a company that strives to improve the lives of women. Through talking to thousands of women each year, Patty realized the crucial need for more education, research, and community awareness about women’s sexual health, something that’s essential to every woman’s wellbeing. To respond to that need, in 2005, Patty established the Patty Brisben Foundation for Women’s Sexual Health. This nonprofit organization funds clinical research and education for women’s sexual health, aiming to raise awareness about these sensitive subjects while working with health care providers to help them improve the quality of life for women everywhere.


Meet the team

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Joshua Ephron

EVP of Operations

Josh is the man that keeps us running, overseeing inventory management, financial strategies, sales trends, and profitability.

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Cheryl Force

Chief Strategy Officer

With more than 30 years of direct sales experience, Cheryl is passionate about teaching women how to succeed in their own businesses.

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Chris Postler


Bringing 10 years of experience in finance to Pure Romance, Chris handles corporate reporting and financial forecasting, but his favorite duty is helping Partners make their businesses profitable.

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Erin Ramey

VP of Product Development

Erin manages launch strategies, new products and vendor relationships, to ensure we provide the best in bath, beauty, and bedroom accessories!

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Heather Snell

VP of Communications

We all like to be informed, and Heather’s the one that makes it happen! She’s the one behind online content and business communications to Partners.

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Jared Metzger

VP of Information Technology

A fast-paced company needs a fast-paced hand to guide it, and Jared keeps track of it all! He tackles unique challenges with creative solutions to help the company reach its goals.

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Suzanne Murray

VP of Multimedia

Suzanne's 15 years in media and public relations is the perfect combo for highlighting the success of the company and the Partners to the universe! She leads our video and social teams and at heart is a journalist who loves telling great stories.