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Privacy Policy

This website (the “Site”) is operated by Pure Romance LLC for itself and on behalf of its affiliates (collectively, "Pure Romance"). Pure Romance respects the privacy of individuals who access, use or communicate with the Site. We provide this explanation about our information practices (our "Privacy Policy") to demonstrate our commitment to protect your privacy.

Pure Romance collects, retains, uses and discloses certain personal information about individuals in the ordinary course of its business, in accordance with applicable privacy and data protection laws, rules and regulations. This privacy policy is intended to assist you in understanding what information we gather about you when you visit and use this Site, how we use that information, the safeguards we have in place for that information and your rights in relation to that information. It contains information about how you may access the personal information about you that Pure Romance holds and seek the correction of such information. It also contains information about how you may complain about a breach of the this Policy and how Pure Romance will deal with such a complaint.

This Privacy Policy applies to this Site. Pure Romance Consultants may operate a page on or in connection with this site. This Privacy Policy applies to the entire site, including those pages. However, Consultants will have access to personal information gathered on their page. Each Consultant is an independent contractor having the right to operate their own Pure Romance business, and each is responsible for the privacy and information security policies and practices of its business and protecting the privacy of information gathered from their customers regardless of whether that information was gathered on the Pure Romance site or gathered independently.

If you have any questions or concerns regarding this Privacy Policy, you should contact us at [email protected] to the attention of the Legal Department.

Information We Collect

General Browsing Information

Pure Romance gathers navigational information during each visitor's use of our Site. In the process of gathering navigational information, non-personally identifiable information (e.g., domain type, browser version and service provider and the like) may be collected. The navigational information tells Pure Romance about the use of our Site by visitors, including the areas of our Site that are most visited or the time of a last visit to a page on our Site. It also tells us about the technical efficiencies of our Site and services (e.g., the time it takes a visitor to connect to our Site or download pages). The navigational information helps us better understand a visitor's experience at Pure Romance and improve upon that experience by recognising and delivering more of the features, services and products our visitors prefer. We may provide this statistical information to third parties, but such information is not combined with personally identifying information without your consent.

Personal Information

Personal information is any information that, alone or in combination with other information is sufficient to identify or be associated with a specific individual person. The personal information Pure Romance may collect will depend on the circumstances of collection, including whether we collect the information from the person as a Consultant, a consumer, a supplier, contractor, applicant or in other context. The type of personal information which Pure Romance collects about an individual depends on the individual's dealings with us.

Pure Romance typically collects the following categories of information from consumers as appropriate to its dealings with them: name, address, e-mail address, recipient's name, order information, telephone number, and messages or reminders you create. In this regard, Pure Romance may ask you to provide personal information when you establish or update a Pure Romance account, sign up for Pure Romance E-mail, enter a contest, participate in a survey, shop online, check the status of an order, request a catalogue, purchase and send an e-gift card or create or send a wish list or gift reminder. In addition, you may be asked to provide credit card information when making a purchase through this site. Pure Romance uses the services of third party card processing service providers that obtain and use the information to process and fulfil your transaction, but Pure Romance does not itself receive your credit card information. Pure Romance enters into written agreements with these service providers requiring them to secure your information and to comply with applicable privacy laws in gathering, storing and using your credit card information. Pure Romance uses the services of Third party logistic services and delivery services to fulfil transactions. Information shared with these provides is generally limited to name, address and order details.

Pure Romance also may retain transaction and experience information, such as information about your transactions with us, as well as information about our communications with you. Examples include account history, requests for information and our responses. We may match user information we collect with offline data available from other sources in order to carry out our business and to provide our goods and services and to conduct advertising and promotions more effectively. By providing your information to us, you consent to our combining it with information about you we gather from these sources.

For product or service orders, Pure Romance may need additional information in order to process or to fulfil your order or request. Except as otherwise stated in this Privacy Policy, Pure Romance will not share your personal information with third parties without your consent. By submitting information, you consent to Pure Romance sharing your personal information with third parties to the extent necessary to (i) process or fulfil your order, (ii) respond to your request or answer your inquiries, (iii) forward your information to one or more Pure Romance Consultants so that they may contact you in response to your communications to us; (iv) to carry out the other purposes set out in this privacy policy or which are otherwise disclosed to you and to which you consent; or (v) comply with any applicable law, court order or other judicial process.

Pure Romance also may:

  • Collect and hold the following kinds of personal information about contractors, service providers and suppliers: name, job title, business contact details of company representatives with whom Pure Romance deals, financial information and banking details; and

  • In the context of Pure Romance's recruitment process for employees and Consultants, collect and hold the following kinds of personal information: name, email address, telephone number, physical address, financial information (including bankinginformation), date of birth, history with Pure Romance (including communications between Pure Romance and you), citizenship, employment references, civil, credit and criminal records, driver's licence information, education, employment history, marital status, membership of a professional or trade association, membership of a trade union and health information.

Pure Romance generally collects personal information about an individual directly from the individual, through meetings with the individual in person, or via other contact methods such as by telephone, facsimile, email and mail, or when the individual completes forms, transacts or requests further information through our Site. Subject to applicable law, Pure Romance also may collect personal information about you from the following third parties: government agencies, publicly available records, service providers, parties to whom the individual refers us or from whom the individual authorises collection, on-line searches, social media and information provided by a Pure Romance Consultant who obtained it directly from you.

Using and Disclosing Personal Information That We Collect

Pure Romance uses and discloses personal information we collect from you to deliver products that you have ordered, to fulfil requests that you have created, to contact you or the product recipient(s) in the event of order or delivery difficulties, for verification purposes, to respond to your inquiries, and to deliver services and information about our products or Web site, including adding you to our print catalogue mailing list. Pure Romance also may use and disclose personal information for other related purposes, including to maintain, manage and develop our relationship with you, to comply with our legal and regulatory obligations to customise your experience using the Site, and for other purposes which are disclosed to you and to which you consent.

We will use the information you provide when you visit us to sign up for Pure Romance e-mail to send you updates about Pure Romance products, promotions and events (provided that you have consented to receive such communications). In addition, we will use your name, mailing address and e-mail address provided during such sign up as described in this Privacy Policy. Where you have consented to receive communications from Pure Romance via e-mail or any other electronic means and you no longer wish to receive such communications, you may opt out from receiving further communications at any time by notifying us by email to [email protected] or by clicking on the "Unsubscribe" link at the bottom of any commercial e-mail sent from Pure Romance and following the relevant instructions.

Information you provide to us will be transmitted to and stored in information technology facilities and databases maintained in countries other than your nation of residence, including in the United States of America. As a result, this information may be subject to access requests from governments, courts, or law enforcement in the United States according to its laws. By submitting information to us, including non-public personal information, you consent to the transmission of your information to and the storage of that information in the United States.

Pure Romance will not sell or rent personally-identifying information collected during your use of our Site without your consent. Pure Romance may, however, transfer your information in the event that we transfer ownership of all or a significant part of our stock, assets or business, or should any such transaction be proposed .

During the normal course of our business, Pure Romance may rely upon third parties (such as mailing houses, printing companies, IT, advertising and marketing service providers) or important elements of our operations. By submitting information you consent to Pure Romance providing your non-public personal information, such as your name, address and account information to these third parties to the extent that it is necessary for them to have access to such information to carry out or provide services to Pure Romance. Pure Romance may use your personally-identifying information to improve our marketing and promotional efforts, to statistically analyse Site usage, to improve our content and product offerings and to customise our Site's content, layout, and services. We also may disclose your personal information to other third parties and for other purposes with your consent.

Pure Romance may use your information to deliver information to you that, in some cases, is targeted to your interests. We may ask you to provide us voluntarily with additional information regarding your personal or business interests, experience or requests, which we may use to customise our service for you.

Pure Romance also may use or disclose information to resolve disputes, investigate problems, and to enforce our Terms of Use, purchase agreements, or other agreements we may enter with you. At times, we may review the status or activity of multiple users to do so. We may disclose or access information whenever we believe in good faith that the law so requires or if we otherwise consider it necessary to do so to maintain service and/or improve our products and services. Pure Romance also collects, uses and discloses your personal information to:

  • Assess and consider applications from prospective job applicants, contractors, Consultants and service providers;

  • Manage and administer a Consultant's relationship and arrangements with Pure Romance and maintain any records in relation to this relationship; and

  • Comply with all applicable laws.


Pure Romance may use non-personally identifiable information, including your IP address, to help diagnose problems with our server, to manage our Site and to enhance our Site based on the usage pattern data we receive.

If you do not provide the personal information Pure Romance requests or consent to the collection and use of your personal information for the purposes outlined in this Privacy Policy, Pure Romance may not be able to do one or more of the things set out above.

Cookie Policy

Cookies are used on the Pure Romance site to gather and store your personal data. This data is used to help Pure Romance provide a more personalized shopping experience. The following cookie policy encompasses all sites owned and operated by Pure Romance.

What is a cookie? Cookies are small files stored on a user's computer. They are designed to hold a modest amount of data specific to a user and website, and can be accessed either by the web server or the client computer. This allows the server to deliver a unique experience tailored to a user. Cookies can carry information from one visit to the website (or related site) to the next, enabling a continuation of said unique experience upon each visit to the site.

How Pure Romance uses cookies? The following areas are how we use cookies to provide you with the best in class experience that you have come to count on with Pure Romance:

  • Authentication: When signed into Pure Romance, we use your information to show secure content only available to authenticated users.

  • Preferences: Your language preference, country of origin, or preferred currency are managed through cookies.

  • Consultant Credit: If you are a consumer and not a Consultant, you have the opportunity to shop with a Consultant and give them credit for your purchase. When you select a Consultant to shop with during your visit, this information is stored within a cookie, and used later to give the appropriate Consultant credit for your purchase.

  • Advertising: Cookies are used to help recommend products that you may enjoy based on purchase information stored in the cookie.


Other Resources

To learn more about the use of cookies, the following links may be helpful:


Please see the links below for browser specific information related to cookie management:


Privacy of Children on Our Website

To ensure compliance with applicable law, Pure Romance does not knowingly collect or maintain information provided by children under the age of majority in their jurisdiction of residence, and in any event does not knowingly collect information provided by or relating to children under the age of 18. If a child has provided us with personally-identifying information without parental or guardian consent, the parent or guardian should contact us and we will remove the information.

California Residents’ Privacy Rights

Residents of the State of California may request a list of all third parties to which we have disclosed certain personal information (as defined by California law) during the preceding year for those third parties’ direct marketing purposes. If you are a California resident and want such a list, please contact us via the Contact Us information provided below. For all requests, you must put the statement “Your California Privacy Rights” in the body of your request, as well as your name, street address, city, state, and zip code. In the body of your request, please provide enough information for us to determine if this applies to you. You need to attest to the fact that you are a California resident and provide a current California address for our response. Please note that we will not accept requests via the telephone, and we are not responsible for notices that are not labelled or sent properly, or that do not have complete information.

Updates to Privacy Statement

This Privacy Policy may change from time to time. Before providing Pure Romance with any personal information please review this Privacy Policy on our Site for any changes. If you are concerned about how your personal information is used, please visit our site often for this and other important announcements about Pure Romance and To the extent permitted by applicable law, your continued access to or use of the Site after any such changes constitutes your acceptance of, and agreement to this Privacy Policy, as revised.

Questions Or Concerns

If you have any questions or concerns with respect to our Privacy Policy, please feel free to contact us by email at [email protected] the attention of the General [email protected] or by phoning the Legal Department; 655 Plum Street; Cincinnati, Ohio 45202; United States.] If you have a complaint regarding Pure Romance's handling of your personal information please contact Pure Romance at the address listed above. Pure Romance will respond to complaints within a reasonable period of time.


Personal information collected by Pure Romance may be held in hard copy or in digital or other format. Pure Romance takes the following security measures designed to protect the information you provide to us: use of technologies and policies such as limited access data centers, firewall technology, secure socket layer certificate authentication and limitations of administrative access to our systems. In addition, it is our policy not to send your credit card number via e-mail. In fact, this is a practice we encourage you to adopt in all of your Internet activities.

We have designed to accept orders only from Web browsers that permit communication through Secure Socket Layer (SSL) technology; for example, versions 4.0 and higher of Netscape Navigator, versions 5.01 and higher of Internet Explorer, versions 0.8 and higher of Firefox and versions 1.2 and higher of Safari.

Personal information may be accessed by persons within our organization, or our third party service providers, who require such access to carry out the purposes indicated in this Privacy Policy, or such other purposes as may be permitted or required by the applicable law.

While we implement the above security measures on this Site, you should be aware that 100% security is not always possible. Whenever you voluntarily disclose personal information online, for example on message boards, through e-mail or in chat areas, that information can be collected and used by others. No data transmission over the Internet or any wireless network can be guaranteed to be perfectly secure. As a result, while we try to protect your personal information, we cannot ensure or guarantee the security of any information you transmit to us, and you do so at your own risk.

How You Can Access, Update, Correct or Delete Your Information

Subject to any exceptions in the applicable law, where Pure Romance holds personal information about an individual, the individual has a right to request confirmation of whether or not Pure Romance holds that individual's personal information and to have access to it. Within a reasonable period after receiving a request from the individual, Pure Romance will take reasonable steps to provide the individual with access, if it reasonable and practicable to do so. In some cases we may not be able to allow you to access certain personal information in certain circumstances, for example if it contains personal information of other persons, or for legal reasons. If you wish to request access to or update your personal information, please e-mailus at [email protected] or by telephone at 1-866-766-2623. You may also request that we correct personal information we hold about you that is inaccurate or out of date. We will take reasonable steps to rectify the situation if we are satisfied that the information is inaccurate, out of date, incomplete, irrelevant or misleading. If we decide not to correct your personal information, we will give you written notice setting out our reasons for the refusal and the mechanisms available to complain about the refusal. We may require you to verify your identity before allowing you to access or correct your personal information.

Third Party Practices

The privacy policy of an advertiser or promotional service appearing at our site may differ from ours. We encourage you to read that policy before responding to the offer.