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About Us

Founder & Chairwoman Patty Brisben started Pure Romance from the basement of her suburban Ohio home in 1993. Using the latest sexual health education, the best in must-have beauty products, and the hottest bedroom accessories, Patty empowered, educated, and entertained the women at her parties—helping them fulfill their desires while offering them the chance to own their own business and achieve their dreams exactly the way she did.

Today, we’re still all about empowering, educating, and entertaining women—the only difference? We’re doing it on a much larger scale than we ever could have imagined. As Pure Romance continued to grow, Patty was joined by her son, CEO & President Chris Cicchinelli, in 2000. Together, they’ve transformed Pure Romance into a $250 million company with 30,000 active Consultants all over the world. Those Consultants, located in the United States, South Africa, Canada, Puerto Rico, New Zealand, and Australia, all inspire women to enhance their intimate lives, take charge of their sexual health, and just maybe, take a leap and start a life-changing career.

Giving back

At its core, Pure Romance is a company that strives to improve the lives of women. Through talking to thousands of women each year, Patty realized the crucial need for more education, research, and community awareness about women’s sexual health, something that’s essential to every woman’s wellbeing. To respond to that need, in 2005, Patty established the Patty Brisben Foundation for Women’s Sexual Health. This nonprofit organization funds clinical research and education for women’s sexual health, aiming to raise awareness about these sensitive subjects while working with health care providers to help them improve the quality of life for women everywhere.

Meet the team

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Patty Brisben

Founder and Chairwoman

She started the business 24 years ago out of her basement, Patty has set the foundation to empower, educate, and entertain women across the world.

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Chris Cicchinelli

President & CEO

On the road more than 200 days a year, Chris is dedicated to teaching proven business techniques to each and every Pure Romance Consultant.

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Joshua Ephron

EVP of Operations

Josh is the man that keeps us running, overseeing inventory management, financial strategies, sales trends, and profitability.

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Victoria Chester


This attorney and Harvard grad keeps the numbers aligned as head of accounting and provides legal counsel for the company’s domestic and international operations.

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Cheryl Force

SVP of Sales & Training

With more than 30 years of direct sales experience, Cheryl is passionate about teaching women how to succeed in their own businesses.

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Chris Postler

VP of Finance

Bringing 10 years of experience in finance to Pure Romance, Chris handles corporate reporting and financial forecasting, but his favorite duty is helping Consultants make their businesses profitable.

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Erin Ramey

VP of Product Development

Erin manages launch strategies, new products and vendor relationships, to ensure we provide the best in bath, beauty, and bedroom accessories!

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Heather Battles

SVP of Creative

The woman with the ideas, Heather leads the in-house marketing and creative team producing marketing materials, product packaging, and advertising.

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Heather Snell

VP of Communications

We all like to be informed, and Heather’s the one that makes it happen! She’s the one behind online content and business communications to Consultants.

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Rieley Scott

SVP of Strategic Initiatives

A fast-paced company needs a fastpaced hand to guide it, and Rieley keeps track of it all! She tackles unique challenges with creative solutions to help the company reach its goals.