PRIVACY & SECURITY
Romance, LLC (“Pure Romance,” “Company” or “We”), collects, uses, maintains, protects, and discloses
information you submit or we collect from you.
Please read this Policy carefully to understand our
policies and practices regarding your information and how we will treat it.
most instances, your continued use of the Company websites located at www.pureromance.com (the “Website”) after we make changes is
deemed to be acceptance of those changes, so please check the Policy
periodically for updates.
This Policy applies to information we collect on our Website,
in email, text, and other electronic messages between you and our Website, and
from any other sources that include links or references to this Policy.
Pure Romance Partner may also operate their own
websites. Each Partneris an independent contractor operating their own Pure
Romance business, and each is responsible for the privacy and information
security policies and practices of those sites. In this regard, a Partner 's
online privacy policies and practices may vary from those that apply to this
Website. Pure Romance is not responsible for the policies and practices of Pure
Romance Partners in the operation of their independent websites.
If you have any questions or concerns regarding this
Under the Age of 18
Our Website is not intended for, and should not be
accessed or used by, children under 18 years of age. No one under age 18 may
provide any personal information to or on the Website. We do not knowingly
collect personal information from children under 18. If you are under 18, do
not use our Website, register on our Website, make any purchases through our Website
or provide any information about yourself to us, including your name, address,
telephone number, email address, or any screen name or user name you may use.
If we learn we have collected or received personal information from a child
under 18 without verification of parental consent, we will delete that
information. If you believe we might have any information from or about a child
under 18, please contact us at [email protected]
We Collect About You and How We Collect It
We may collect several types of information from and about
Personal identifiers and financial account
information, such as name, address, e-mail address,
telephone number, and credit card information.
Correspondence and account
history, such as requests for information and our responses, messages, recipient's
name and e-mail address and reminders you create
Consumer habits, such as purchasing history.
Information about your internet connection,
equipment used to access the Website, browser type, usage details, keystrokes, IP
address or persistent electronic identifiers.
Biometric information, such as exercise data or
We may collect this information from the following sources:
Directly from you when you provide it to us,
Information that you provide by filling in
forms. This includes information provided when you establish or update a pureromance.com
account, sign up for Pure Romance e-mail, enter a contest, participate in a
survey, shop online, check the status of an order, request a catalog, purchase
and send an e-gift card or create or send a wish list or gift reminder
Records and copies of your correspondence
(including email addresses), if you contact us.
Details of transactions you carry out through
our Website and of the fulfillment of your orders. You may be required to
provide financial information before placing an order through our Website.
Through your online activity, such as browsing
our Website, placing products in the online cart or clicking on our
advertisements, we may use automatic data collection technologies to collect
certain information about your equipment, browsing actions, and patterns,
Information from tracking technologies, such as
browser cookies, flash cookies, or web beacons.
Details of website visits, such as traffic data,
location data, logs, keystrokes, and resources used to access the website.
Information about the user’s computer or mobile
device and internet connection, such as IP address, operating system, or
From third parties, such as service providers,
vendors, contractors, advertisers, ad networks and servers, content providers,
application providers or data brokers.
When you use certain services, we may also collect
biometric information, such as exercise data or step count, to provide certain
features and functionality.
Pure Romance also may obtain
personal information from you when you apply for or become a partner, including
your name, address, contact information, financial information, tax
identification numbers and banking information. Tax identification numbers and
banking information are stored in an encrypted format. Once you become a
partner, we will gather information about your purchases and sales of Pure
Romance products, your marketing and promotional activities and other
partners you may manage or supervise.
Cookies and Pixels
Pureromance.com uses a browser
feature known as a cookie. A cookie is a small data file that is stored by your
Web browser on your computer. Cookies are used to help track your clicks and
pass information as you go through the pages within the Website. This allows us
to make our Website more responsive to your needs by delivering a better and
more personalized experience to you. Pure Romance uses these cookies to
identify you as a valid user, to ensure that no one else can sign on
simultaneously with your account from another computer and to help us serve you
us facilitate any promotions or surveys that we provide. Pure Romance also uses
cookies to keep track of how many items you put into your shopping bag and to
remember you when you return to the Website. Preference and options
configurations in your browser determine if and how a cookie will be accepted.
You can change those configurations on your computer if you desire. Please
consult your specific browser instructions to learn more about these features. By
changing your preferences, you can accept all cookies, you can be notified when
a cookie is set, or you can reject all cookies. If you do so and cookies are
disabled, you may be required to reenter your information more often and
certain features of our site may be unavailable. We sometimes utilize third-party
service providers to help us track the activity within our Site. These third
parties may use temporary cookies or web beaconing technology to facilitate
such tracking, but the data would not be tracked in a personally identifiable
way. We do not control these third parties’ tracking technologies or how
they may be used. If you have any questions about an advertisement or other
targeted content, you should review the applicable third party service
service providers, and their privacy policies, include the following:
New Relic: https://newrelic.com/termsandconditions/privacy
Full Story: https://www.fullstory.com/legal/privacy-policy
We may use Google Analytics to help analyze how our users
of the website, including your IP address. That information is sent to Google,
where we access it for reports. We use these reports to review visitors’ use of
the website. We store your IP address associated with personal information if
you submit that information through a form on our site or when using our
services. From time to time we may implement one or more of the following
Google Analytics features based on Display Advertising:
Remarketing with Google Analytics
Google Display Network Impression Reporting
DoubleClick Campaign Manager integration Google
Analytics Demographics and Interest Reporting
Third-party vendors, including Google, show our ads across
the internet. We use ad-tracking along with third-party vendors. These use
first-party cookies (such as the Google Analytics cookies) and third-party
cookies (such as the DoubleClick cookie). Together, these cookies report if you
have seen our ads (ad impressions) and how you have interacted with our ads and
ad services. We want this information so we can make sure our advertising that
you see is relevant to you.
We may from time to time use Facebook Advertising,
Facebook Pixel Re-Marketing, and associated communications. These tools allow
us to understand and deliver ads and make them more relevant to you. The
collected data may be saved and processed by Facebook. Facebook may be able to
connect the data with your Facebook account and use the data for their own
advertising purposes (in accordance with Facebook’s Data Use Policy found
under: https://www.facebook.com/about/privacy/). Facebook has ultimate control
of the information gathered through Facebook Advertising, Facebook Pixel
and Facebook Pixel Re-Marketing through settings on your Facebook Account.
We Use Your Information
We may use information that we collect about you or that
you provide to us, including any personal information:
To present our Website and its contents to you. The
information automatically collected helps us better understand a visitor's
experience to the Website and improve upon that experience by recognizing and
delivering more of the features, services and products our visitors prefer. It
also tells us about the technical efficiencies of our Site and services (e.g.,
the time it takes a visitor to connect to our Site or download pages).
To create user profiles in order to
carry out our business and to provide our goods and services and to conduct
advertising and promotions more effectively, sometimes using personal or business interests, experience or requests to
customize our service for you
To provide you with information, products, or services
that you request from us, such as when we process, complete and fulfill your
To fulfill any other purpose for which you
To carry out our obligations and enforce our
rights arising from any contracts entered into between you and us, including
for billing and collection.
To notify you about problems with an order, respond to your request, answer your inquiries or forward your
information to one or more Pure Romance Partners so that they may contact
you in response to your communications to us
To improve our marketing and
promotional efforts, to statistically analyze Website usage, to improve our
content and product offerings and to customize our Website’s content, layout,
To contact you about Pure Romance products,
promotions and event that may be of interest to you.
To contact you regarding
administrative notices, new product offerings and communications relevant to
your use of the Site
In any other way we may describe when you
provide the information or for any other purpose with your consent or to comply
with any applicable law.
of Your Information
We may disclose personal information that we collect or
To our subsidiaries and affiliates.
To contractors, vendors, service providers, financial
service providers and other third parties we use to support our business.
To a buyer or other successor in the event of a
merger, divestiture, restructuring, reorganization, dissolution, or other sale
or transfer of some or all of the Company’s assets, whether as a going concern
or as part of bankruptcy, liquidation, or similar proceeding, in which personal
information held by the Company is among the assets transferred.
To fulfill the purpose for which you provide it.
To resolve disputes, investigate
For any other purpose disclosed by us when you
provide the information or with your consent.
We may also disclose your personal information:
To comply with any court order, law, or legal
process, including to respond to any government or regulatory request.
If we believe disclosure is necessary or
appropriate to protect the rights, property, or safety of the Company, our
customers, or others. This includes exchanging information with other companies
and organizations for the purposes of fraud protection and credit risk
We may provide aggregated, deidentified or other
information that is not personally identifiable to third parties.
Choices About How We Use and Disclose
We strive to provide you with choices regarding the personal
information you provide to us. We have created mechanisms to provide you with
the following control over your information:
Technologies and Advertising. You can set your browser to refuse all or
some browser cookies, or to alert you when cookies are being sent. To learn how
you can manage your Flash cookie settings, visit the Flash player settings page
on Adobe’s website. If you disable or refuse
cookies, please note that some parts of this site may then be inaccessible or
not function properly.
Offers from the Company. If you do not wish to have your email address used
by the Company to promote our products, you can opt-out by checking the
relevant box located on the form on which we collect your information or at any
other time by sending us an email stating your request to [email protected]
If we have sent you a promotional email, you may send us a return email asking
to be omitted from future email distributions. This opt out does not apply to
information provided to the Company as a result of a product purchase, warranty
registration, product service experience or other transactions.
Do Not Track Signals. We do not honor “do
not track” signals.
Update, Correct or Delete Your Information. You can access the information that we collect online and
maintain through normal updating methods. To update, correct or delete this
information, you can visit our Contact Us page or call 1-866-ROMANCE.
We do not control third parties’ collection or use of your
information to serve interest-based advertising. However these third parties
may provide you with ways to choose not to have your information collected or
used in this way. You can opt out of receiving targeted ads from members of the
Network Advertising Initiative (“NAI”)
on the NAI’s website.
Personal Information is Held
Information may be held at our offices and those of our third
party agencies, service providers, representatives and agents as described
above. Some of these third parties may be based outside the region in which we
collect this information. Information
you provide to us will be transmitted to and stored in information technology
facilities and databases maintained in the United States of America and
elsewhere. By submitting information to us, including non-public personal
information, you consent to the transmission of your information to and the
storage of that information in the United States and elsewhere around the
How Long Your
Personal Information Will Be Kept
We will keep your personal information while you have an
account with us or while we are providing products or services to you.
Thereafter, we will keep your personal information for as long as is necessary:
To respond to any questions, complaints or
claims made by you or on your behalf;
To show that we treated you fairly; or
To keep records required by law.
We will not retain your personal information for longer
than necessary for the purposes set out in this policy. Different retention
periods apply for different types of personal information.
California Privacy Rights
If you are a resident of California, you may have certain
rights and protections under applicable law regarding the processing of your
personal information, as detailed in our policy for California residents: California Privacy Pollicy.
Other jurisdictions may provide their residents with
additional privacy rights. If you are a resident of one of these jurisdictions
and would like to exercise any of these rights, you may contact us as indicated
Pure Romance takes security measures to protect the
information you provide to us, including the use of technologies and policies
such as limited access data-centers, firewall technology, secure socket layer
certificate authentication and limitations of administrative access to our
systems. In addition, it is our policy not to send your credit card number via
e-mail. In fact, this is a practice we encourage you to adopt in all of your
We have designed Pureromance.com to accept orders only
from Web browsers that permit communication through Secure Socket Layer (SSL)
Unfortunately, the transmission of information via the
internet is not completely secure. Although we do our best to protect your
personal information, we cannot guarantee the security of your personal
information transmitted to our Website. Any transmission of personal
information is at your own risk. We are not responsible for circumvention of
any privacy settings or security measures contained on our Website.
It is our policy to post any changes we make to our
identified at the bottom of the page. You are responsible for ensuring we have
an up-to-date active and deliverable email address for you, and for periodically
our privacy practices, contact us at: [email protected]
Policy Effective: 1/1/2021
Last modified: 1/1/2021
Pure Romance is a licensee of U.S.
Patent No. 6,594,641 which is owned by Reshare Commerce LLC.